Kenanga Research is positive on Media Prima Bhd’s outlook on the back of the media and entertainment group’s recent partnership with over-the-top (OTT) media services WeTV, which will positively impact digital ad sales and content distribution across Asia.

This partnership entails a licensing deal that enables WeTV's acquisition of both exclusive and library titles from Media Prima, beginning 26 November.

Further, this significant milestone will see both parties working hand in hand to offer rich on-demand experiences to locals and viewers across Asia, boosting local content offerings for both parties.

The WeTV and Media Prima partnership will be at the forefront of introducing a vast array of Malay-centric content, with exciting future plans of adding more Media Prima library titles in phases. Boasting over 9.5 million daily audience reach, Media Prima is excited to further expand its reach by bringing its content online.

WeTV Malaysia is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, inclusive of selected Malaysian, Indonesian, Korean and Chinese series and movies. Operating as a freemium service, the basic features and most shows can be accessed for free while for an ad-free service with more premium content can be accessed for a small fee. WeTV can be accessed on your browser at wetv.vip, or on the application available on the Apple Store for iOS users and the Google Play Store for Android users.

"We are very excited to be working hand-in-hand with Media Prima, one of the entertainment pioneers for this collaboration and are honoured to be the chosen streaming platform for all of their great content as the local entertainment industry moves forward in big digital strides", WeTV Malaysia country manager Aik Kuang Heng said in a statement.

“Our goal with this partnership is to ensure that the local audiences are able to enjoy their favourite shows on-demand via their preferred streaming device”, said Chief Executive Officer of Primeworks Studios and Television Networks, of Media Prima Berhad, Datuk Khai Salleh. “We are equally as excited as WeTV to have them on board as we figure out ways to navigate and elevate the industry to a whole new level together.”  

A large majority of the programmes on WeTV are available to be streamed free of charge, anywhere and at any time. Support the local entertainment industry by catching "Sang Pewaris" and "Bidadari Salju" right now, streaming exclusively on WeTV at wetv.vip, or on the application available on the Apple Store for iOS users and the Google Play Store for Android users.

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