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Asos has launched a three week campaign on TikTok

ASOS Gift Card Online fashion retailer Asos has launched a three-week campaign on TikTok in the UK and the US featuring more than 25 leading content creators with a combined following of over 219 million.

John Mooney brand creative director at Asos said: “We’re always evolving our content social media strategy and channel focus to ensure we’re staying relevant to our fashion-loving 20-something customers.

The ‘#AySauce’ campaign created in collaboration with Byte London features a dedicated branded hashtag challenge in-feed ads a bespoke music track and an interactive augmented reality (AR) experience with TikTok’s branded effects. Talent involved in the campaign includes Holly H Luke Trotman from Love Island the Neffati Brothers Loren Gray Micheal Le and Jordan Fisher.

Inam Mahmood managing director global business solutions UK at TikTok added: “TikTok’s format and joyful tone encourages brands to be authentic and creative in a fully immersive no judgement world. The team at Asos has really leaned into this and shown with its campaign that it understands what makes the platform unique – community music and creativity. We’re excited to see the results we can help to deliver for Asos across the UK and US.”

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